Since 2007, Honda has been a valued partner of the National Hockey League (NHL) and will maintain that relationship in the years to come. Recently, the two sides confirmed that they have extended their sponsorship agreement for several more years. The NHL is televised in a wide range of countries and features teams in both the United States and Canada.
Honda Will Have a Broad Presence
Honda will display digital advertisements along the sideboards during NHL games broadcast nationally and on the ice during certain pivotal moments. The company will also place ads on the NHL's social media pages and other digital outlets managed by the league. Moreover, Honda will sponsor key events such as the Winter Classic, Four Nations Classic, and other prominent games during both the regular season and playoffs.
Sustainability a Focus for Both Brands
The two organizations will support one another's sustainability initiatives. Honda aims to develop vehicles with zero environmental impact by 2050 and plans to transition entirely to electric and fuel-cell vehicles by 2040 to help achieve this mission.
For the NHL, sustainability is crucial because hockey traditionally began on natural surfaces. Although the game is no longer played on a pond, players and fans deeply respect its origins and desire to see it endure for many more years.
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